Director of Marketing and International Business Development
Kateryna Bakhmach is responsible for developing the marketing strategy, expanding into international markets, and strengthening the global presence at Radiy.
She combines a modern international business education with practical experience working in a global environment. Her education, earned at leading universities in the United States, has shaped her strategic vision and deep understanding of international marketing, cross-cultural communication, and the principles of business development in competitive markets. In 2026, she earned a Master of Business Administration (MBA) in Imperial Business School, one of the world’s leading business schools, which further strengthened her expertise in strategic management and business development.
Kateryna’s key professional competencies include strategic marketing, international business development, global market analysis, brand management, partnership building, and the implementation of modern marketing approaches. She places particular emphasis on combining analytics, innovation, and clear brand positioning on the international stage.
Kateryna is committed to sustainable development of international business and believes that it is based on a deep understanding of markets, trust and collaboration among partners, and strategic thinking, and it is precisely this approach that she applies in her professional work.
